Building Community Connections: How PR and Events Strengthened Local Impact for Lovell
The Challenge
Lovell, a leading new home developer, aimed to go beyond constructing homes; they wanted to build lasting relationships within the communities they serve. While their developments were transforming local areas, Lovell sought to deepen engagement with residents, raise public visibility and strengthen positive impact across each region.
With multiple developments nationwide, ensuring consistent, meaningful engagement required a strategy that could resonate locally while amplifying Lovell’s national presence.
The Solution
AM Comms partnered with Lovell, focusing on the Eastern region, to deliver a strategic PR and events programme that positioned the company as more than a developer; as a true community partner. Our approach ensured each development connected with the local community and reinforced Lovell as an integral part of the area.
The Results
Community engagement, amplified by AM Comms, achieved measurable impact:
- 17.6M+ total combined reach
- £46,360 advertising value equivalent generated through earned media
- Over 40 high-quality media placements in local and regional outlets, including backlinks from high domain authority sources within three months
Through strategic PR and events, Lovell strengthened connections with communities while reinforcing its reputation as a developer that genuinely cares.
