ByWater Services: Driving High-Value Leads Through Targeted LinkedIn Outreach
The Challenge
ByWater Services, established in 1999, is a UK leader in commercial water treatment and wash water reclamation systems, offering bespoke design, installation and maintenance solutions. With a high average order value, the business relies on highly targeted sales efforts to engage facilities managers, operations leaders, and sustainability heads across sectors such as automotive, industrial manufacturing and commercial facilities.
Traditional sales approaches, including phone outreach and passive inbound leads, were not generating qualified conversations at the scale or speed required. ByWater needed a scalable and intelligent way to connect with hard-to-reach decision-makers and initiate meaningful sales conversations.
The Solution
AM Comms partnered with ByWater to deliver a strategic LinkedIn outreach campaign combining automation with highly personalised messaging. Instead of a blanket approach, we developed six tailored outreach flows, three for each of two sales team members, aligned with different product offerings and designed to engage specific audiences with relevant use cases.
This highly targeted approach ensured the right message reached the right people, generating meaningful conversations and delivering measurable value to the sales pipeline.
The Results
Over just six weeks, the campaign produced impressive outcomes for a high-value technical solution:
- 21 qualified leads generated
- 6% reply rate
- 33% conversion rate from replies
- Potential ROI exceeding 95,000%
By implementing a data-driven, scalable outreach strategy, ByWater now has a repeatable process to engage high-value prospects and drive sustained growth across its sales pipeline.
